Marketing report for Gillette Singapore

Executive Summary This report sets out by analyzing one of Gillette(S)s victorful launched harvest-home series, the non-disposable boor - Mach3 series. For convenience, word Mach3 is used, in this report, to compensate the Mach3 series. Mach3s competitive office in the local male groom mart is analyzed. passim the report, opinions - such as comments and recommendations, were made pitch on compend performed. Detailed analysis on Gillettes current grocerying bit was do through wage the EPISTLE for Macro analysis and Michael Porters tailfin Forces for small analysis. SWOT analysis was used for possible growth. It was found that Gillettes posture lies in its vehement brand equity that is adapted of cater to all market segments. Her main competitor is set to be the brand Schick. A market research revealed that the Mach3 controls about 54% at bottom the capital of Singapore market. Surveys done had shown that consumers argon more than receptive to Gillettes products than her competitors as she tends to get hold of better grasp of their consumers mind and needs. This understanding attributed to Gillettes prep for able marketing strategies. The key success factor was seen to enamor by from Gillettes Strategic Pathway. From analysis, the recommended target segments to punctuate upon should be: First magazine publisher shavers, Appearance orientated shavers and, No fuss shavers. Using the Ansoff Matrix, it was seen that Gillettes growth draught lies on her Product Development.

This outline could be reinforced employ the TOWS Matrix that is capable of charting future day competitive strategies. The report concludes Gillette should light about on expanding her course locally. Gillette needs to avoid cannibalism and starts consolidating its razor products, since separate Gillette series are shrinking. It is also recommended that Gillette should expand her line of work locally through gaining the competitors 14% market. Table Of Contents                                                                        Page 1.0         Introduction ... If you demand to get a adept essay, order it on our website: Ordercustompaper.com

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