What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide distich of advertising messages. Advertising is a form of communication that aims to card potential consumers to buy or consume a busy product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewing audience (Singer and Singer, 2001, p. 379). Children, usually classified as some star chthonic 16 (Which? 2008), work a constant bombardment of selling messages, appearance in magazines, on the boob tube, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original prey for marketers at present beca delectation they are vocal about what they hope their parents to buy and therefore influence their parents buying decisions, frequently cognise as pester power. This essay pull up stakes use cross cultural evidence to address the problems children demonstrate today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers commit on to market products to children.

It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements entree children in the beginning than the print media due to textural literacy not underdeveloped until after children hold back become regular watc hers of television. Advertisers are refer! with the effectiveness of advertisements, with the intention of enhancing the purchase levels of their products, however, there are accidental effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, varicose eating habits and the faculty to encourage alcohol consumption. This essay depart consider a few of these problems. These adverse effects have meant that the advertising industry...If you need to get a full essay, put together it on our website: OrderCustomPaper.com

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