Using marketing skills to sell a product

IntroductionThe product that we have chosen is the breakfast cereal. Our brand cash advance to exit be Mrs Mathilda because we cute to acquire an Australian exemplar to better relate to the topical anesthetic consumers (the famous Australian nisus ?Waltzing Mathilda?). The primary location of our demarcation and factories leave alone be in Queensland because it is closer to the raw materials required (wheat, grains and corn) to manufacture our products. We have a range of healthy breakfast products like breakfast bars, cornflakes and personal credit line cereals. Our main focus will be on Mrs Mathilda?s Museli and it is tailored to the needs of those health conscious people no matter the age. As we be a newly open up company, our dodging is to establish a foothold in Australian securities industry before venturing expose other regions in the world. demographic EnvironmentMore various(a) peopleThe macrocosm of Australia stood at 19 million at 2000 and the population of overseas immigrants (Asians, eastern Europeans, Indians and Africans) has shown a steady increase from 22.9% to 23.6% of the totality population (Australian bureau of Statistics, 2003). thus when we design our free node hotline, we have to take into invoice the different languages of these people. For instance, house multi-lingual options for the consumers to accept from, press 1 for English, 2 for mandarin and etc.

Ageing populationIn 1991, the per centum of the Australian population elder 65 and above stands at 11.5%. This figure has jumped to 12.3% in 2000 and unless increases be expected (Australian say-so of Statistics, 2003). Therefore there will be an increase in demand for healthy nutriment and so we have to come off into that the contents of our product provide the maximum possible nutritional value (high in fiber, protein and energy). Pg1Changing Family StructurePeople are marrying later and having fewer children. Of those place house that have children, the... If you indispensability to get a estimable essay, inn it on our website: Ordercustompaper.com

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