Anatomy of a World-Class Marketing Organization

MARKETING LEADERSHIP COUNCIL® The Anatomy of a World-Class marketing Organization (v 3.0) Twenty Diagnostic Attributes 1 Market judging We know what drives harvest-tide in our grocery and in our customers markets. We consistently accept substantive trends before our competitors do. trespass 1 2 3 effectuality 1 2 3 4 4 5 5 2 Competitive Positioning We stinker articulate what differentiates our increases/ services from those of our competitors and communicate these in our marketing efforts. jar 1 2 3 military capability 1 2 3 4 4 5 5 3 Planning Our marketing plan is created based on a authorise understanding of highest-impact customer priorities and is highly filmable to changing market dynamics. intrusion 1 2 3 posture 1 2 3 4 4 5 5 4 fresh Product study We incorporate customer voice into the NPD process; proceeds reading resources are never committed without Marketings archaeozoic input. IMPACT 1 2 3 authorization 1 2 3 4 4 5 5 5 Brand Development We have a short understanding of our stains differentiating attributes, which we express in simple-to-explain terms. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 6 Brand leverage and Extension We survey opportunities to leverage our scrapes based on their own exploitation potency and also on their ability to strengthen the event brand in the long term.

IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 7 Portfolio Management We rebalance our investments across our portfolio of brands/ product lines/SKUs to focus on those with the highest potential for growth. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 8 guest segmentation Our methodo! logy(ies) is/ are tailored to our specific objectives, clearly communicated throughout the company, and actionable. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 4 4 5 5 Business-Driver Analysis Tool mental synthesis Sustainable Differentiation Annual Customer Plan mental home Cosponsorship Protocols VICTORIAS SECRET Investment Screening Protocols Brand...If you neediness to defecate a full essay, order it on our website: OrderCustomPaper.com

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