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1. Understand the concept and summons of trade 1. Explain the dissimilar elements of the marketing process a. ken narration Vision is a part of the marketing be after and strategy. This is very of the essence(predicate) for VMEPH to be clear because vision is what the go with demands to become and achieve. Vision is the first step of marketing process so VMEPH has to lap up their vision before they do the business. Their vision must(prenominal) be imaginable, desirable, feasible, focused, flexible, communicable and challenging to abridge the effectiveness. b. Mission statement After setting the vision, the connection has to have a billing, which content particular activities to gain or achieve the design has been set. The mission statement of the accompany (VMEPH) shows its purposes and it also guides the action of the company as well as decision-making. c. Situation Analysis Two factors ar gon considered when the company analyses the situation: Internal factors Strengths and Weaknesses argon involved in Internal factors outdoor(a) factors Opportunities and Threats are involved in External factors d. Objectives Objectives are more specific closings of the company to grow the profit, returns on investment, addition of asset base, earning per share and so on. All objectives should be bruise: Specific Measurable Accessible Realistic Timeline (Time frame) The purposes of SMART objectives implicate: To enable a company to control its marketing plan To help to motivate individuals and teams to reach a common goal To provide an agreement, consistent focus for all functions of an organization. e. dodging aspect and Implementati on Strategy Formulation ! is the stage of strategic forethought that involves the planning and decision making that lead to the establishment of...If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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