eBay Analysis Essay -- Case Study SWOT Business Model, solution

I. eBays VisionII. eBays barter ModelIII. Industry Analysis Background Porters phoebe bird forces SWOT analysisIV. eBay FinancialsV. Summary and RecommendationsI. eBays Vision eBay was founded in the San Jose subsisting room of Pierre Omidyar back in September 1995. The basic visual sense Omidyar had when he founded what became eBay was to create a person to person trading residential district based on democratic market principles these principles allowed for a free period of information, communication and ultimately transaction on tens of millions of items by the internet. Along with the booster of Meg Whitman, a skilled scoreing manager, and a senior module from such heavily branded companies as PepsiCo and Disney, they established a squiffy mission for the company- that eBay be a company that is in the business of connecting people, not selling them things. This founding vision set the course for eBays explosive growth, making it the worlds online marketplace for the sale of goods and services by a assorted community of individuals and businesses. II. eBays Business ModelSince its inception in 1995, eBay has accommodate the market leader and innovator in the online auctioneer patience and its brand has accordingly become synonymous with e-commerce. Rapid growth and being the initiatory to market served eBays competitive strategy of differentiation well thither was really nothing like it out there unique service, tolerant range of products and global reach. In addition, their target audience was quite diverse-on the buyer side you had everyone from hobbyists and collectors to the bargain hunters on the seller side you had antique dealers, unremarkable sellers, mom-and-pop businesses selling unique items and finally large well-known corporations liquidating their inventory. Buyers and sellers are brought unneurotic in a manner where sellers are permitted to list items for sale, buyers to bid on items of interest and all eBay users to browse through listed items in a in full automated way. The items are arranged by topics, where each type of auction has its own category.In terms of its core compentencies, eBay has both streamlined and globalized traditionalistic person-to-person trading in the national and international arena, which had typically been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interfac... ...ompetition. eBay has proven itself successful as the first to market-it should use its experience to be the first to market in places like India or Poland. Exhibit 1. SWOT analysis of eBayStrengthsBrand insureAbility to sell unique products/product diversitySheer rule book of transactionsCommunity and feedback forumSafety featuresKeen acumen in managing the value chainSenior managementStrong financials-revenue growth, profit margin, argumentation charge, etc.First to marketWeaknessesInability to sell at eminent volumesSlower response to i nfrastructure overloadFraud cases/nonpayment to sellersOpportunities assess chain partners/alliances/acquisitionsDeveloping nations going online Their wider view of market penetration frozen(p) price transactionThreatsTechnology threats such as viruses, power outages, organisation overloadLoss of market share in online auction industryRevenue/market share loss due to fixed price auctionsHigh profile fraud cases/security breachesPolitical unrest, currency capriciousness in developing markets