Is Employer of Choice brand is self-applied Essay

Is Employer of Choice brand is self-applied - Essay Example Organizations should consider the hiring process as the first hurdle. The greatest challenge that awaits every employer is to retain employees. This way an organization will be able to hire smart, and retain the best (Leary-Joyce, 2004). There are several steps which can be put in place by an employer in order to become an employer of choice. Every employee wants to be in an environment that is conducive where rules are well defined. Hence, an employer has to create and maintain a policy structure which is comprehensive by investing time and resources. Clear policies that helps in defining employees conduct, entitlement and obligations is desirable as compared to a situation where decisions affecting employees are made in an unplanned way. Employers of choice need to follow their own rules, most employees prefer an employer, who observes rules in a consistent manner, and makes decisions in an unbiased and principled way. Valuable employees can leave an organization due to decisions t hat are considered to be inconsistent and when they perceive their employer to be unfair. Secondly, an employer of choice has to have trust on the employees. For one to be an employer of choice, one has to portray trust and faith among the employees.