Johnson and Johnson Company Analysis

bathson and Johnson Comp some(prenominal) epitomeThis designation is on the club c onlyed Johnson and Johnson. I consider collected marketing tuition of this company as my topic is marketing research on Johnson and Johnson. I have covered marketing scheme, point of intersection outline, product innovation. Also I have mentioned a case study of Brystol-Myers and explained it in this assignment below. Johnson and Johnson company sponsors dents for women health accusation child health care etc. This nock is most popular in child health care segment. M brandmark-new(prenominal)s clenched fist choice is Johnson and Johnson for her ball ups health. Their products are uninfected to babys scratch. Now Johnson and Johnson company has started giving babys products in a kit so that all the useful products for a baby can be available in one kit only. In this assignment I have besides done company compendium as what is the condition and position is in market. SWOT analysis is as well been covered. Johnson and Johnson company help returns and infant survive childbirth and analyze their receive products that how they are making the differences in the heaps lives. JohnsonJohnson and its many operating companies support community-based programs that amend health and well-being. The companys desire to make people healthier and safer, this is included in companys giving. JJ Corporation has a very good perception of India. This has been supported by good results in the state of matter. JJ is also exploring the opportunities for setting up BPO operations in the country.IntroductionJohnson Johnson was founded on more than 120 years ago on a radical idea. It provides medical diagnostic sections which offer surgical equipment orthopedical products, monitoring devices and contact lenses. The team brought the new ideas products that can transform human race health and well being to use the hygienic sutures, dressings and bandages to pleasure peoples wounds. They have grown to meet worldwide since 1886. Because of the mergers, the formation of new companies and acquisitions, they are at once worlds largest and most largely based health care company.In the consumer sections they manufactures markets a high range of products used in baby care, child care, bark care, oral and womens health care fields. The medical diagnosis sections cover products utilize by or under the direction of physicians, nurses, hospitals and clinics. It is a company of proceed strength. Its products, services, ideas are giving the touch to the lives of billions of people every day. They care to bundle small stories of the people and they have also introduced new ideas their passion and stories and introduced stands a team of people. Johnson and Johnson cares the world still one person at a time this inspires and unites the people of this company. JJ had worldwide pharmaceutical sales of $24.6 billion for the full-year 2008.Robert timberland Johnson served as the first president of the company. Upon his death in 1910, he was succeeded in the presidency by his brother James Wood Johnson until 1932, and then by his son,Robert Wood Johnson II. CEO of Johnson and Johnson is William C. Weldon.Literature Review (Johnson and Johnson)merchandising is the process that creates stakes among customers in goods or services. It generates the strategy that underlies sales techniques, trade communication and business developments. It is a process by which companies build strong customer dealing and create questionable value for their customers and for themselves. abKotler, PhilipGary Armstrong,Veronica Wong,John Saunders(2008).Marketing is basically used to make out the customer, to convince the customer, and to hold back the customer. The marketing concept id to achieve organizational goals depends upon knowing the needs and significant the customer needs and also delivering the4 desired satisfactions.Marketing strategy mover to allow an org anization to focus on its related resources on the sterling(prenominal) opportunities to increase sales and achieve a sustainable agonistical benefit. The strategy is centered on the key concept that the main goal is customer satisfaction.4Ps of MarketingProduct Mass is produced on a large shell as intangible service or tangible object with a specific volume of units. Service based products are intangible products like tourism industry and hotel industry or codes based products like jail cell load and credits. Examples of tangible object are motor car and the fluid razor. Packaging also needs to be considered.Price The set is the tote up paid by the customer for a product. It is firmed by a repress of factors including market deal, competition, material costs, product identity and the customers perceived value of the product. If other stores have the same product the footings may be fluctuated in the business. plant Place represents the location where a product can be purc hased. It is also known as the distribution channel. Any physical store as well as virtual stores can be included on the Internet.Promotion-May be used by the marketer in the marketplace as represents all of the communications. Promotion has four distinct elements advertising, public relations, beat(p) talk and point of sale. When promotion uses the four principal elements jointly, which is common in film promotion, a certain amount of crossover occurs.Case Overview (Block Marketing Strategy)Johnson Johnsons well-executed competitive intelligence (CI) strategy and following marketing defensive layover against Bristol-Myers during Tylenol Datril argument on the market is considered as a typical example of the CI effective use.Bristol-Myers has not executed any kind of counterintelligence strategy, as a result the company failed to notice the Johnson Johnsons competitive intelligence activities.Then James Burke, a President of Johnson Johnson Domestic Operations, called lead R ichard Sellars and convinced him that emergency self-renunciation block marketing strategy should be executed. It was discussed to slice Tylenols price immediately to match Datrils contributions (Hoovers, 2008). Johnson Johnson announced dipping the retail price of Tylenol by 30% 2 weeks before.Johnson Johnson StrategiesProduct StrategyTo meliorate the quality of your everyday life Products from our Consumer companies stand at the ready. We present products and discipline targeting baby care, oral care, nutritionals, pain relief, topical care, skin and hair care and much more. Within the Consumer business franchise they create a substantive innovation in healthcare which relies on a research strategy equally entrenched in technology and consumer insights, in maintaining with our vision legal transfer SCIENCE TO THE ART OF HEALTHY LIVING.Marketing StrategySell skin care products for mothers the worlds over which are of trusted brands. Johnson and Johnson able to address all of the different segments within the market, because each segment is different in foothold of its users and equipment, its products are helpful to all of the different segments.Brand Values- Vision guardianship of Johnson and Johnson is that this is a global company, to provide scientifically sound is the fundamental bearing high quality products and high standard of living. To provide a baby healthy life right from the start. Understanding mothers babys balanced emotional needs, so that every mother and baby can be a Johnsons mother or Johnsons baby. It also recognizes the weight of healthcare professionals. To enhance the position and aid the special connection between a mother and her baby product attributes. The following steps done Given utmost importance to safety, comfort, and gentleness. It is clinically proven that Johnson and Johnson brand is a Seal of Mildness.Source The Hindu ancestry Line, June 19,2009Product InnovationMake products as per the needs of the custom ers.Customized baby crude oil as per Indian consumers requirements.As per Indian preference providing fragrances in soaps / gunpowder etc.Pricing Promotional Pricing Strategy AdvertisingOn parity with competition Johnson and Johnson tries to bring new products in a new market so that their marketing doesnt leave the race. For economic value ascertain the products or services. Creation of tiered offerings to drive growth and margin. Using price analytics to identify opportunities for policy and process change. Managing negotiations to avoid the price trap.SWOT AnalysisCompany AnalysisThe success of Johnson and Johnson in blocking the Bristol-Myers product Datrils insight on the numbing market and extending its own brand reputation in the market can be attributed to the following factorsTo develop effective defense strategy Johnson Johnson had a capability to learn its rivals plan and also plotted well-positioned competitive intelligence program. Johnson Johnson management face d problems in decreasing the Tylenols prices however since in the course of the conflict the company lost millions in profits. However, on long run, this change made capture major market share and to turn into a biggest player on the market. As Johnson and Johnson could not yell so fast this was one of the reasons that Bristol Myers dismissed the Johnson and Johnsons warning as aChart ImageSource http//www.dailyfinance.com/charts/johnson-and-johnson/jnj/nys/classic-chartsConclusionEvery day, many people enjoy the products and benefits of Johnson and Johnson. The ethical practices of this brand is leading to a strong brand however they should also focus on customers as well as on product development. For this brand baby care market is increment at 8% per annum. Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly-Clark Corporation in third place. Very strong franchise has been led amongst doctors and patients in the country by the consistent practices over the period of time. The cases like waiting 3 months for a heart surgery to use a newly introduced stent by Johnson and Johnson as this can be think that it is one of the most trustable brand and equity that the people are enjoying today in India. It can also be concluded by the above research that it helps in rationality the consumers, doctors and medical professionals about its products and its great importance in the market. JJ makes investments to educate and require doctors and nurses. These types of initiatives resulted in augmenting the brand image of Johnson and Johnson. I have also concluded for this brand that research and develop a brand through bestow teams and partnership